Learning Public Speaking

No architect would attempt to plan a building unless they knew the purpose for which it was to be used.

No writer of a story would start to put down words until they knew exactly how the story was to end. They must plan to bring about a certain conclusion.

The hero and heroine must be united in marriage. The scheming villain must be brought to justice. Or if he scorn the usual ending of the “lived happily ever after” kind of fiction, he can plan to kill his hero and heroine, or both; or he can decide for once that his story shall be more like real life than is usually the case, and have wickedness triumph over virtue.

Whatever she or he elects to do at the conclusion of their story, whether it be long or short, the principle of the planning is the same–they must know what he is going to do and adequately prepare for it during the course of, previous events.

One other thing every writer must secure. The ending of a book must be
the most interesting part of it. It must rise highest in interest. It
must be surest of appeal. Otherwise the author runs the risk of not
having people read his book through to its conclusion, and as every
book is written in the hope and expectation that it will be read
through, a book which fails to hold the attention of its readers
defeats its own purpose.

The foregoing statements are self-evident but they are set down
because their underlying principles can be transferred to a
consideration of the preparation of conclusions for speeches.

Bottom Line: So many speeches I hear have horrible conclusions. They put little to no thought about how to end the speech. People will remember the last 30-60 seconds of your speech the most. If that part is memorable, they will think you had a good speech.

So be different, think about how you end the speech first.

(Words of Clarence Stratton and edited by LearningPublicSpeaking.com)

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